Post by account_disabled on Dec 21, 2023 6:56:26 GMT 1
Contrary to what it might seem at first glance, Colombia has other values than the generally and infamous export item. I'm talking about talented people. One of them is the nice Sandra Camacho, currently living in Paris, originally from Colombia. Sandra from Colombia is not a singer or a soccer player. Instead, he can do much better things: working quite well with numbers at French Google, specifically with numbers in Google Analytics, which revolve around attribution modeling. image Sandra Camacho hypnotizes the audience with numbers at Marketing Festival 2014.
Sandra Camacho gave C Level Executive List a lecture on attribution modeling, among other things, at the Brno Marketing Festival 2014 , and I, for Sun Marketing , was lucky enough to be able to participate in her See/Think/Do Attribution workshop at the Czech branch of Google a few days earlier. image A break was a must! As I tried to indicate in the (somewhat misleading) title of the article, the workshop was not intended for complete beginners with Google Analytics. Compared to other workshops at the same place, we had a fairly diverse group of people: PPCers from agencies and in-house, as is usual, did not predominate. In addition to them, there appeared a lot of web or data analysts or even people from fields about which I know almost nothing and whose name consists of two words, while the word "Intelligence" is always added to the adjective.
The following lines will only be a cursory introduction to the topic, I will only stay on the surface. However, I would like to deal with this topic in more depth and with real numbers in future articles. So believe that the continuation of this article will not take long. Sandra is very much based on Kaushik's SEE/THING/DO/CARE framework , which does not need to be introduced to the Czech Internet in recent days. From this point of view, attribution modeling in Google Analytics can be understood as a tool that will help analyze and understand the customer's journey from SEE to DO , optimize individual (in the future, not only) digital marketing channels and generally make better business decisions based on them.
Sandra Camacho gave C Level Executive List a lecture on attribution modeling, among other things, at the Brno Marketing Festival 2014 , and I, for Sun Marketing , was lucky enough to be able to participate in her See/Think/Do Attribution workshop at the Czech branch of Google a few days earlier. image A break was a must! As I tried to indicate in the (somewhat misleading) title of the article, the workshop was not intended for complete beginners with Google Analytics. Compared to other workshops at the same place, we had a fairly diverse group of people: PPCers from agencies and in-house, as is usual, did not predominate. In addition to them, there appeared a lot of web or data analysts or even people from fields about which I know almost nothing and whose name consists of two words, while the word "Intelligence" is always added to the adjective.
The following lines will only be a cursory introduction to the topic, I will only stay on the surface. However, I would like to deal with this topic in more depth and with real numbers in future articles. So believe that the continuation of this article will not take long. Sandra is very much based on Kaushik's SEE/THING/DO/CARE framework , which does not need to be introduced to the Czech Internet in recent days. From this point of view, attribution modeling in Google Analytics can be understood as a tool that will help analyze and understand the customer's journey from SEE to DO , optimize individual (in the future, not only) digital marketing channels and generally make better business decisions based on them.