Post by account_disabled on Jan 22, 2024 7:06:27 GMT 1
We were given the task of promoting the network of dental clinics “Slalen and Utah” on Instagram and Facebook. We completed it, receiving reactions from more than 240,000 new users. Below we present a case study of how we managed to achieve this result. basic information Title : "Slalen and Utah" Goals : increase recognition of the clinic in Kiev, attract new patients Business topic : dental clinics Services : SMM Region : all of Kiev Result: increased coverage with rational use of the allocated budget. The network of Slalen and Utah clinics provides a variety of types of dental services: therapy, prosthetics, surgical and pediatric dentistry, implantology, orthodontics, etc. The key advantage of medical institutions is the selection of an individual treatment program for each patient. Visitors can undergo diagnostics and learn about the state of their oral health. Modern equipment is used for the examination:
Planmeca computed tomograph, Planmeca ProOne orthopantomogram device. Based on the examination results, doctors create a treatment plan. Basic information on the project Patients usually choose dentistry carefully, comparing services and conditions of care in different clinics. Among the key priorities are experienced personnel, the quality and condition of equipment, the possibility of using new, more efficient technologies, and quality of service. All these conditions are offered to patients in the Slalen and Utah network. Visitors usually look for detailed information about clinics on the official website. They study reviews from other customers. Social netw B2B Email List orks are a particularly convenient and popular communication channel, so the management of Slalen and Utah decided to promote the clinics on these resources and contacted us. Slalen and Utah on social networks Project objectives and goals Before collaborating with us, Slalen and Utah already had an established account on Instagram, but it was not promoted, and the content was not of high quality. The clinic did not have a Facebook profile at all.
Therefore, among the tasks that we set for promotion were: The main strategic goal set by the client was to attract patients. Attracting patients to the clinic What work was done Stage 1: created a Facebook account, filled it with unique and relevant content When developing a corporate page, our employees performed the following work: created a cover layout and received approval from the customer; set up auto replies and greetings for users; launched templates for publications; gave recommendations regarding the choice of photos and materials for stories. Next, we developed a plan for filling the page and began to implement it. Stage 2: updated your Instagram profile To increase interest among users in the clinics’ Instagram page, we created a corporate identity. The work began with changing the design of the profile header. Next, our specialists prepared highlights. In addition, it was decided to introduce the concept of rubrication, determining the order of topics: information about the range of services; new offers. This section described the use of innovative technologies, modern equipment, etc.; publishing positive reviews; information about the condition of teeth before and after procedures; useful tips on oral hygiene. Our SMM specialists especially had to work hard on aesthetic visualization. The profile required the participation of a designer.
Planmeca computed tomograph, Planmeca ProOne orthopantomogram device. Based on the examination results, doctors create a treatment plan. Basic information on the project Patients usually choose dentistry carefully, comparing services and conditions of care in different clinics. Among the key priorities are experienced personnel, the quality and condition of equipment, the possibility of using new, more efficient technologies, and quality of service. All these conditions are offered to patients in the Slalen and Utah network. Visitors usually look for detailed information about clinics on the official website. They study reviews from other customers. Social netw B2B Email List orks are a particularly convenient and popular communication channel, so the management of Slalen and Utah decided to promote the clinics on these resources and contacted us. Slalen and Utah on social networks Project objectives and goals Before collaborating with us, Slalen and Utah already had an established account on Instagram, but it was not promoted, and the content was not of high quality. The clinic did not have a Facebook profile at all.
Therefore, among the tasks that we set for promotion were: The main strategic goal set by the client was to attract patients. Attracting patients to the clinic What work was done Stage 1: created a Facebook account, filled it with unique and relevant content When developing a corporate page, our employees performed the following work: created a cover layout and received approval from the customer; set up auto replies and greetings for users; launched templates for publications; gave recommendations regarding the choice of photos and materials for stories. Next, we developed a plan for filling the page and began to implement it. Stage 2: updated your Instagram profile To increase interest among users in the clinics’ Instagram page, we created a corporate identity. The work began with changing the design of the profile header. Next, our specialists prepared highlights. In addition, it was decided to introduce the concept of rubrication, determining the order of topics: information about the range of services; new offers. This section described the use of innovative technologies, modern equipment, etc.; publishing positive reviews; information about the condition of teeth before and after procedures; useful tips on oral hygiene. Our SMM specialists especially had to work hard on aesthetic visualization. The profile required the participation of a designer.