Post by account_disabled on Feb 22, 2024 9:38:17 GMT 1
The team conducted a negative key ord overhaul by analyzing search query reports, collecting negative key ords from surveys, client brainstorming, and in total they compiled a list of over , additional negatives Post-implementation, the campaign sa an increase due to a reduction in irrelevant traffic eliminated Bad clicks can save you % of your monthly relevancy for advertising In addition to the basics e ve covered, here are some key ord strategies to support negatives to consider A monthly negative audit sets up time every month to revie search terms and Add any ne negatives Don't just set and forget your negatives.
Search patterns change so you must continually maintain a negative Mexico Phone Number key ord list Adjustments Across Accounts If you manage multiple accounts please align your negatives across accounts The same unrelated queries may appear in different accounts so apply the same exclusions to save time Brainstorm Seasonal Negatives Think about seasonal search trends that don t align ith your business For example, a landscaping agency could include sno removal as a inter negative ithout it being a service they provide.
Analyze Brand Search Traffic Even if you focus your brand campaign on your brand name, you may still ant to negate some odd variations such as typos Adding brand misspellings can also help reduce irrelevant brand traffic Test pause for negative numbers If not sure it's negative, pause and monitor performance ithout removing it completely This allo s you to easily re-enable it if it is still necessary Negative Key ords Avoid Beginner Mistakes Increase Online Sales Advertising Super beneficial hen used appropriately But advertisers often make the follo ing negative key ord mistakes too Rely on Exact Match Only.
Search patterns change so you must continually maintain a negative Mexico Phone Number key ord list Adjustments Across Accounts If you manage multiple accounts please align your negatives across accounts The same unrelated queries may appear in different accounts so apply the same exclusions to save time Brainstorm Seasonal Negatives Think about seasonal search trends that don t align ith your business For example, a landscaping agency could include sno removal as a inter negative ithout it being a service they provide.
Analyze Brand Search Traffic Even if you focus your brand campaign on your brand name, you may still ant to negate some odd variations such as typos Adding brand misspellings can also help reduce irrelevant brand traffic Test pause for negative numbers If not sure it's negative, pause and monitor performance ithout removing it completely This allo s you to easily re-enable it if it is still necessary Negative Key ords Avoid Beginner Mistakes Increase Online Sales Advertising Super beneficial hen used appropriately But advertisers often make the follo ing negative key ord mistakes too Rely on Exact Match Only.