Post by sakibkhan51 on Feb 28, 2024 10:27:33 GMT 1
Have you ever wondered what the enormous popularity of TikTok is due to? What is it that users like about the platform so much and how can we intercept their preferences? If you don't know yet, let's find out together in this article! Just joy and creativity? One of the main objectives of the Chinese giant is to inspire creativity and spread joy , always putting the community at the center of the process. An ambitious proposition for sure, but is it really like that? TikTok Perhaps first we should ask ourselves how it is possible to define and measure the user experience on the app, an aspect that is difficult to quantify, especially when it comes to translating it into guidelines for effective brand communication . And the platform certainly didn't hold back from trying to delve deeper into this topic, carrying out a study in collaboration with Nielsen .
And here's how it went . Certainly the most interesting data that emerged is that TikTok is perceived as a place characterized by: Authenticity Joy Discovery Unique and singular advertising experience But let's go in Morocco Phone Number order. Authenticity: what is it and how to make it your own? We should all have the definition of authenticity in mind but it is always better to do a review. According to the Treccani encyclopedia: “ that which is true, that is, not false, and which can be proven as such ”. Yes ok that's fine, but what about the platform in question? Authenticity is associated with feelings of creativity , inspiration and uniqueness .
And this is true globally. In fact, it has been found in multiple countries such as Canada, Brazil, Indonesia and Russia that the experience on TikTok is perceived as genuine, truthful, and consequently more fun . TikTok One of the most interesting aspects from this point of view is that 56% of TikTok users say they feel much freer in posting content compared to any other platform. And here is the added value of content conveyed in an authentic way , which ends up having a strong emotional impact on those who see it. Authenticity is therefore a key factor for success on TikTok. And this is true for both users and brands. For the former, originality, authenticity and creativity are rewarded by the platform itself and its algorithm; for brands because, research shows, those that are inclined towards this value would seem to benefit from better performance . Let's therefore say that authenticity is increasingly making its way into the great ocean of fakes that we have become accustomed to on social media, leaving us some glimmers of opportunity for true communication . All clear? Go on.
And here's how it went . Certainly the most interesting data that emerged is that TikTok is perceived as a place characterized by: Authenticity Joy Discovery Unique and singular advertising experience But let's go in Morocco Phone Number order. Authenticity: what is it and how to make it your own? We should all have the definition of authenticity in mind but it is always better to do a review. According to the Treccani encyclopedia: “ that which is true, that is, not false, and which can be proven as such ”. Yes ok that's fine, but what about the platform in question? Authenticity is associated with feelings of creativity , inspiration and uniqueness .
And this is true globally. In fact, it has been found in multiple countries such as Canada, Brazil, Indonesia and Russia that the experience on TikTok is perceived as genuine, truthful, and consequently more fun . TikTok One of the most interesting aspects from this point of view is that 56% of TikTok users say they feel much freer in posting content compared to any other platform. And here is the added value of content conveyed in an authentic way , which ends up having a strong emotional impact on those who see it. Authenticity is therefore a key factor for success on TikTok. And this is true for both users and brands. For the former, originality, authenticity and creativity are rewarded by the platform itself and its algorithm; for brands because, research shows, those that are inclined towards this value would seem to benefit from better performance . Let's therefore say that authenticity is increasingly making its way into the great ocean of fakes that we have become accustomed to on social media, leaving us some glimmers of opportunity for true communication . All clear? Go on.