Post by kmstfatema on Mar 5, 2024 5:16:47 GMT 1
Optimizing for search engines means following some rules that are now transversal regardless of the engine. Why? Because they are best practices based on an essential element, the true sine qua non of good positioning: quality . Of the contents, of the site itself, of the user journey at the UX level, etc. However, we must not forget the peculiarities of each individual search engine : there are necessarily elements, mechanisms, possible improvements, which derive from each individual platform, from each different algorithm. This is why today we are talking to you about keyword research and tag optimization for YouTube, from an SEO perspective.
Keyword research for videos: specific logic and tools The first Germany Telegram Number Data question that arises spontaneously is: Is keyword research for videos the same as we do for common web pages? The answer is… it depends. There are two main positioning opportunities for videos : if we want to bring visitors to our YouTube channel directly from the SERP , i.e. if users are not using YouTube as a direct search engine, then we need to do a “traditional” keyword search for Google. Or, we can try to position our video content directly on YouTube's internal search engine , in this case it is a good idea to go deeper with specific keyword research. In general, it is necessary to be able to understand for which search queries Google returns SERPs containing videos and which tools we can use in keyword research for YouTube.
In terms of tools, we can simply use Google's Keyword Planner, but there are also specific tools, such as: KeyWord Tool , which allows you to filter keywords right on YouTube; KeyWord Tool for youtube Google Trends , useful for knowing search trends on YouTube and comparing multiple results, isolating specific geographical areas and time periods; To search for trending keywords, the Google trends tool is useful YouTube Autosuggest , i.e. the autocomplete function integrated into the search box on YouTube (similar to Google). One of the best keyword research tools related to the main one. As you type, you'll get the most popular searches suggested by YouTube; Keywords using YouTube autocomplete SEMrush.
Keyword research for videos: specific logic and tools The first Germany Telegram Number Data question that arises spontaneously is: Is keyword research for videos the same as we do for common web pages? The answer is… it depends. There are two main positioning opportunities for videos : if we want to bring visitors to our YouTube channel directly from the SERP , i.e. if users are not using YouTube as a direct search engine, then we need to do a “traditional” keyword search for Google. Or, we can try to position our video content directly on YouTube's internal search engine , in this case it is a good idea to go deeper with specific keyword research. In general, it is necessary to be able to understand for which search queries Google returns SERPs containing videos and which tools we can use in keyword research for YouTube.
In terms of tools, we can simply use Google's Keyword Planner, but there are also specific tools, such as: KeyWord Tool , which allows you to filter keywords right on YouTube; KeyWord Tool for youtube Google Trends , useful for knowing search trends on YouTube and comparing multiple results, isolating specific geographical areas and time periods; To search for trending keywords, the Google trends tool is useful YouTube Autosuggest , i.e. the autocomplete function integrated into the search box on YouTube (similar to Google). One of the best keyword research tools related to the main one. As you type, you'll get the most popular searches suggested by YouTube; Keywords using YouTube autocomplete SEMrush.