Post by afifatabassum on Mar 11, 2024 5:11:00 GMT 1
The acquisition of new customers, especially in the B2B sector, constitutes one of the most complex business processes as it requires constant monitoring and strong internal integration. Successful collaboration between marketing, sales and customer support teams drives purchase and repurchase by creating an effective content marketing strategy. Are you ready to discover its effects? Throughout this article we will cover the following topics: Eliminate silos to increase customer acquisition How can the transition from one team to another be optimized? How does content strategy drive new customer acquisition?
What are the most common mistakes in formulating the content Brazil Phone Number strategy? It's all about quality New call-to-action Eliminate silos to increase customer acquisition Have you ever seen a relay race? The most critical moment of the race is precisely that of the passing of the baton. In this phase there are, in fact, several problems. First the runner must maintain as much speed as possible before passing the baton. The receiver must guess the time for effect to get the baton as quickly as possible. Does it remind you of anything? When the passing of the baton occurs, the runners don't even need to look at each other. It's all about confidence and training. As with the relay, the passage of the contacts generated from one team to another is the phase that presents a higher risk due to the high possibility of losing data and building workflows and processes that are not very significant for the purchasing path.
In the new customer acquisition funnel, marketing is responsible for the initial part of the process (that of generating leads) and then passes the baton to the sales department which is responsible for facilitating the conversion phase and, therefore, the purchase. Furthermore, even within the same sales department there is a handover between those who take care of the customer and those who actually manage the transaction. Problem 1: The transition between marketing and sales departments One of the biggest problems in this phase is the clash between the two departments: marketing claims to have generated tons of leads and sales complains about the quality of the leads generated.
What are the most common mistakes in formulating the content Brazil Phone Number strategy? It's all about quality New call-to-action Eliminate silos to increase customer acquisition Have you ever seen a relay race? The most critical moment of the race is precisely that of the passing of the baton. In this phase there are, in fact, several problems. First the runner must maintain as much speed as possible before passing the baton. The receiver must guess the time for effect to get the baton as quickly as possible. Does it remind you of anything? When the passing of the baton occurs, the runners don't even need to look at each other. It's all about confidence and training. As with the relay, the passage of the contacts generated from one team to another is the phase that presents a higher risk due to the high possibility of losing data and building workflows and processes that are not very significant for the purchasing path.
In the new customer acquisition funnel, marketing is responsible for the initial part of the process (that of generating leads) and then passes the baton to the sales department which is responsible for facilitating the conversion phase and, therefore, the purchase. Furthermore, even within the same sales department there is a handover between those who take care of the customer and those who actually manage the transaction. Problem 1: The transition between marketing and sales departments One of the biggest problems in this phase is the clash between the two departments: marketing claims to have generated tons of leads and sales complains about the quality of the leads generated.