Post by account_disabled on Oct 28, 2023 8:01:30 GMT 1
Got some social media following or an email list? Great! Use it for promoting your new product. These contacts already know your brand, and that’s the first step to them becoming paying customers. On top of that, if you already have some satisfied customers, chances are they’ll be interested in the next product just because they liked the previous one. Statistically, the probability of selling to an existing customer is 60%–70%, while the probability of selling to a new prospect is 5%–20% (source). To illustrate, Apple values returning customers so much that it offers to buy back their old iPhones. Apple trade-in program for returning customers A couple of things to keep in mind when promoting to your existing audience. You should: Consider segmenting the audience before messaging them. You may want to craft messages adjusted for the stage of the buyer journey.
This kind of content promotes your product by bringing free, passive Office 365 Email List Btraffic from search engines to your website. The key here is organic traffic potential. While typical educational content can be created around any topic that supports product adoption, for SEO content, you need keywords with search demand to start with. For example, since Ahrefs is an SEO tool, we can create educational SEO content for topics such as keyword research, link building, technical SEO, online marketing, and so on. Traffic Potential of keywords, via Ahrefs When you add up hundreds of keywords together, you get a considerable sum of consistent traffic that brings you visitors even years after publishing the content. Creating content like that follows the same, typical search engine optimization path: Find good keywords Create quality content Build links to it The unofficial fourth point of that list is “wait.”
Leverage affiliate marketing Affiliate marketing is when a third party (the affiliate) promotes a product of the merchant (you) and earns a commission. There are basically two ways you can go about this marketing tactic: Join an affiliate marketing program like ClickBank or GiddyUp Create and manage your own affiliate program While the latter option allows you more customization and you won’t be paying anyone any fees, the first option is probably the best choice for beginners. It’s less time consuming, less prone to errors, and it can likely be the most cost effective (fees are usually low, and you won’t need to build any infrastructure). Prepare to hand out from 5% to even 50% of the revenue you get through affiliates.
This kind of content promotes your product by bringing free, passive Office 365 Email List Btraffic from search engines to your website. The key here is organic traffic potential. While typical educational content can be created around any topic that supports product adoption, for SEO content, you need keywords with search demand to start with. For example, since Ahrefs is an SEO tool, we can create educational SEO content for topics such as keyword research, link building, technical SEO, online marketing, and so on. Traffic Potential of keywords, via Ahrefs When you add up hundreds of keywords together, you get a considerable sum of consistent traffic that brings you visitors even years after publishing the content. Creating content like that follows the same, typical search engine optimization path: Find good keywords Create quality content Build links to it The unofficial fourth point of that list is “wait.”
Leverage affiliate marketing Affiliate marketing is when a third party (the affiliate) promotes a product of the merchant (you) and earns a commission. There are basically two ways you can go about this marketing tactic: Join an affiliate marketing program like ClickBank or GiddyUp Create and manage your own affiliate program While the latter option allows you more customization and you won’t be paying anyone any fees, the first option is probably the best choice for beginners. It’s less time consuming, less prone to errors, and it can likely be the most cost effective (fees are usually low, and you won’t need to build any infrastructure). Prepare to hand out from 5% to even 50% of the revenue you get through affiliates.