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Post by account_disabled on Dec 10, 2023 6:13:10 GMT 1
Among the benefits of this subscription is the regular sending of information about your company, whether weekly, monthly, bimonthly..., if they reduce the frequency of sending, you are not complying. with the benefits of subscription, in the same way that if you increase the frequency you abuse their trust. The recipient expects what has been promised, no more, no less. Depending on the type of company and the content you can offer, one shipping frequency or another will suit you. If of offers, you can offer one or two Phone Number List newsletters per week. If you have a blog, a monthly shipment with your most relevant articles is more than enough. And if you are a creative or designer with less regular news, it is more convenient to send a bimonthly newsletter. 3. Do not segment your contact list After sending your first email marketing campaigns, it is interesting to see the response it has had from your recipients. Before sending the emailing campaign, it is advisable to use the A/B test , a tool that sends two tests of your campaign to two preselected groups of recipients. This way, you can check which of the two versions works best. Depending on the actions of the recipients, you must segment by groups. If you have not received the email (bounce rate), you will have to check if you have spelled the address correctly. If they have not opened the email, you must send a reminder email. If they have opened the email (open rate), you can create your next campaign. If they have opened the email and also clicked on the link or CTA click-through rate.
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